Professional Application Essay Example | Topics and Well Written Essays - 2250 words

Professional Application - endeavor ExampleSome of the best practice and ideas are looked into and the essential settlement of ideas is brought to the fore. A variety of communicating objectives are provided. The research also analyzes the targeted market audience. In a nutshell the research paper in skill talks ab surface the trade strategies that could be employed by the Steve Marden footgear company that aims to break the barriers in its line of business and enjoy a more market base unlike its rivals. Introduction trade communication fills bringing the products of a firm to the market and creating awareness that the product exists. It also involves other germane(predicate) information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price onward motion and the product. Methods and techniques of promotion differ with the product and the weigh of pot targeted. It considers the types or groups of people the advertisement is reaching out to, their age gap, the kind of media they are intimately likely to come into contact with most of the time. Steve Marden limited which is a recognized footwear brand aims to make use of the integrated marketing campaign technique so as to rise above their competitors and to also maximize their sales and realize better revenue. One of the most common issues that affect product marketing is the message relay technique. This is an Achilles heel in the Steve Marden limited company. at once a technical team is tasked with the aim of marketing a product, they have to give it an appealing marketing message that will bring out the curiosity effect amongst the targeted market. Here are a number of the technical techniques employed by the marketing team. Steve Marden Limited is aiming to break the barriers in terms of marketing its footwear products. It first inevitably to re-strategize the marketing department of the company so as to bring in t he people who will drive the sales of the company upwards. The marketing team will need to come up with a theme or logo that defines Steve Marden Limited and defines the company amongst its competitors. These is a major step in allowing Steve Marden Limited to be the major footwear brand it aims to be. Brochures hold a lot of information that needs to be passed onto the targeted audience, and also they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters contain useful organizational information that needs to be communicated appropriately. Posters and bulletins as well provide a means to reach consumers. However they are often non paid attention and are effective when you place them strategically where the customers are likely to see and a ccount them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve handling groups are effective methods of promoting and advertising products. The social network is cheap to operate with and very fast media. It would involve sites like Facebook alongside company blogs and websites. (Belch & Belch, 2012) Television can sometimes be quite expensive however, it is a very effective medium as it reaches a very extensive population and grows in popularity with time. wireless on the other hand is also an effective tool of advertisement as it reaches a life-threatening population. Even so,